New label for the house gin
Master distiller Henrik Hammer wanted to update the look of his London Dry Gin. Henrik had a few wishes for the new label: I needed obvious references to Frederiksberg, the falcon, the wings and the old wordmark had to stay. Also the award it had won needed to be displayed on the label and he needed the label to be customisable from batch to batch.
Material choices and production options had to be investigated as well.
I created multiple sketches with additional mockups that made it easier for the client to visualise my idea. In the end we reached a new and ‘lighter’ look for the gin.
Below a selection of the sketches and ideas made in the process.